Slow down… with the SEAT Safe Drive App

What would it take for you to slow down your driving speed?

Speed limit signs?
Getting caught?
Warnings from your car?
Or… Warnings from your loved ones?

SEAT, with Grey Spain have developed the SEAT Safe Drive App enabling you to record messages from your loved ones – or someone that you’re likely to listen to most. The app detects through a GPS system when you have exceeded the speed limit driving and activates the message and plays it to the driver, constantly working in the background.

An app that enables you to create your own warnings in as creative way as you can think of to encourage you to slow your speed down.

Available now from iTunes.

Only for Children – Anar Foundation by Grey Spain

A recent campaign by Grey Spain has been picked up by major advertising news outlets around the world this weekend, building up an incredible 2.8 million views on the Grey Spain YouTube Channel!

Initially shared on Mashable, where it has received 18.2K shares across social media channels, it has also been picked up by major worldwide news outlets including BBC News, AdWeek, Tech Crunch, MSN News, Daily Mail (amongst dozens of others) and generated a flurry of interest on twitter.

The campaign uses lenticular printing to show a message ‘Only for children’ under 1.3 metres, giving them a hidden message and image on who to contact if someone is hurting them and they need help. As many tweets are quoting, “Dear people who abuse kids. Science is coming to get you”.

Congratulations to all the team in Grey Spain who worked on such an inspirational campaign!

Save a Book. Read a Book.

New from Grey Spain, for the Madrid Publishers Association is the concept “Save a Book. Read a Book”.

Released to coincide with World Book Night 2013, the campaign aims to save books, because everyday there are new offers and entertainment to fill our leisure time, with fears that books are being left behind.

Three of the most read books in history have been chosen for this campaign;

Moby Dick

“When you spend all those hours watching the most popular TV series in history, it’s not just its cast that ends up LOST”

Don Quixote

“When you spend all those hours gaming on your mobile, not everything you destroy earns you points”

The Little Prince

“When you spend all that time playing war video games, it’s not just your enemies you finish off”

Uncle Grey celebrates 5 wins at the Danish Internet Awards

Uncle Grey are celebrating some fantastic achievements today after a string of wins at the Danish Internet Awards last night, including the prestigious Digital Excellence Award!After receiving 9 nominations they won in the following categories:

For ONLY: The Liberation.

• Site Experience
• Media Strategy
• Integrated Campaign
• Digital Excellence

See the work here: http://unclegrey.dk/only-because-we-can/

For Opel Adam: “The Colour Changing Car”

• Automotive

See the work here: http://unclegrey.dk/opel-adam-launch-event/

Congratulations to the Uncle Grey team!

Digital Natives

Reblogged from the DIGITAL MARKETING room:

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What is a Digital Native? How do they differ from Non-Digital Natives or 'Digital Immigrants'? What impact will this generation have upon society of the future? and how might society adapt to the new, more technologically advanced generations?

What is a Digital Native?

Digital Natives are outlined as "Digital Natives - People who have been raised on the Internet since late 1990 - will relate to the internet in markedly different ways than do most of today's adults.

Read more… 446 more words

Good things should last forever…

 

‘The Kiss’ for Vodafone by Grey London.

Based on the simple and lovely thought that ‘good things should last forever’, highlighting the Vodafone Red tariff.

The ad is receiving fantastic feedback already from Twitter including;

“beautifully optimistic” by @PlanningTrouble

“stunning work” @finianmurphy

“tugs at the heartstrings [..] Lumps in throats all round” @MarketingWeekEd

“epic and intimate” @LBBOnline

Let us know what you think!

#HairProtest by Grey Poland for Amnesty International

A month ago, North Korean authorities published a list of 28 approved hairstyles that was obligatory for all citizens to follow. They are supposed to repel ‘corrupt capitalist ideas and lifestyles of the Western World’.

Grey Poland are raising awareness of this with Amnesty International and begun a campaign titled #HairProtest. Below is an image of the 28 hairstyles featuring on http://www.hairprotest.org, by visiting this website you can upload an image of yourself, and your hairstyle to help protest against this recent measure [anonymous other than basic personal information].

Add your photo, share it, tweet it #hairprotest, promote it amongst colleagues, friends and family.

Thank you on behalf of Grey Poland, and Amnesty International.

Fashion Royalty Campaign is a royal success!

Grey London over the past few weeks have unveiled a campaign for the Sunday Times Style Magazine ‘Best Dressed List’.

The concept of ‘Fashion Royalty’ included Victoria Beckham, Tinie Tempah and Kate Moss – all posing as fashionista royals.

The campaign saw huge global success making it onto the Daily Mail online, BuzzFeed, AOL, Huffington Post, Campaign, AdAge, Campaign, E!, Glamour Magazine across the world. Twitter buzz was at a maximum with Tinie Tempah even getting excited with the exposure:

And to top it all off, on The Drum today, Grey London has unveiled the winner of the Best Dressed List; First Lady, Michelle Obama, depicted as Queen of Fashion in stamp design images.

Fantastic results for the Grey London team! Created by Grey’s Dave Monk, Lex Firth and Jamie Starbuck

Opel ADAM – The colour changing car

What happens when you park a new, not yet launched, Opel ADAM in central Copenhagen on a dark evening – and make it come to life? Uncle Grey tried and ended up giving unsuspecting bar guests and people passing by something they never expected…

“Have fun with it…” from Grey Germany

Grey Germany have recently released two brilliant new campaigns for Deichmann

“I just love these shoes….” starring superstar Halle Berry!

“Have fun with it…” the new Graceland Spring Shoes 2013 collection from Deichmann

Fantastic work from Grey Germany – well done team!